One of our 2009 CPX exhibitors, 3brick Design, created an affordable, better stove for rural villagers in developing nations. They’ve just launched a blog sharing their thoughts on applied design thinking.
…This interview reminded us that when designing for the developing world, it’s still important to create irresistibly cool products that people will want to own and use. To understand what makes a product cool or uncool for our user, we must be mindful that coolness changes across cultures, genders, and user groups.
Cool in context. We like it.